The Cellar is a recognizable and trusted organization in the Sitka community. We wanted to preserve this trust and history, while still giving The Cellar a much needed update and style refresh.
The logo features a traditional serif font combined with a contemporary geometric. This combination represents the history and newness that The Cellar embodies. The logo is clean and contained, so that it can be easily recognized but not compete with the huge variety of styles and products featured in the store.
The color palette mimics the interior decor of the brick and mortar shop, including teals and copper accents.