JI Design | Hank’s Sitka Tours
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Hank’s Sitka Tours

Hank’s Sitka Tours

The Hanks Tours logo was inspired by the natural beauty and environment that clients experience on their trips with Hank. The semi circle shape and band of color evoke the setting or rising sun, and the colors bring in a friendly, bright element. We wanted to use a taxi yellow, because of Hank’s affiliate taxi company, but bring in some other hues as well to create a more well-rounded mood. To go along with the curvature of the logo, we chose a rounded, contemporary typeface.

Category

Branding & Identity