A refreshed website rooted in nature and tradition.
Back Bay Botanicals is a family-run business in Sitka, Alaska, crafting small-batch herbal products using wild-crafted and organic botanicals.
With a legacy dating back to 1986, they needed a modern website that honored their heritage while providing a seamless experience for today’s customers.
The challenge.
Back Bay Botanicals had decades of history, a loyal following, and a strong mission—but their website was outdated.
The mobile experience was clunky. And their story and products weren’t shining the way they deserved to. They needed a modern, functional site that could grow with them—and feel as handcrafted and intentional as the products themselves.
The process.
With roots in the same Southeast Alaska community, JI Design understood the landscape that shaped Back Bay Botanicals. We pulled from their existing brand elements to create a refreshed design that feels calm, grounded, and aligned with their values.
Website Design & Develoment
We developed a custom WordPress e-commerce website that is responsive, easy to navigate, and true to Back Bay Botanicals' visual identity.
The design incorporates elements inspired by the surrounding forest and sea, creating a cohesive look that resonates with their brand story. The site effectively showcases their product range, emphasizing the quality and care infused into each item.
The solution.
The new site brings Back Bay Botanicals’ story and products to life online.
It’s functional, flexible, and fully e-commerce ready—built to support both their legacy and their growth. Customers can now explore, learn, and shop with ease, all within a space that feels as grounded and intentional as the products themselves. Since launch, we’ve continued to support the business with ongoing site maintenance.