Adventure. Made visible.
Sitka Wild Coast Kayaks needed more than a website—they needed a way to bring untamed Alaska to life online.
With no logo, no brand, and no online presence, the new owner, Michael, came to JI Design to bring his vision to life and help more people experience the untamed beauty of Southeast Alaska.
The challenge.
The business had no visual identity, no booking system, and no digital presence.
Michael originally came to JI Design for help building a website—but it quickly became clear we needed to step back and look at the full picture. Before we could design anything, we had to define what the brand stood for, how it should look and feel, and how it would guide customers to book.
The process.
We started with strategy—getting clear on the client’s goals, values, and audience. From there, we built the brand and website from the ground up—with purpose, clarity, and room to grow.
Branding & Identity
We created a warm, approachable brand inspired by the land, sea, and setting sun.
The custom logo features clean, minimal linework that reflects the natural rhythm of the coast. The color palette—drawn from Sitka’s landscape—feels organic and energetic, evoking optimism without overpowering the design.
Together, the visuals tell a story that calls to adventurers looking to explore the unknown beauty of Southeast Alaska.
Website Design & Develoment
With the brand in place, we designed and developed a custom WordPress site that feels immersive and easy to navigate.
Built mobile-first and rich with video and photography, the site helps visitors experience the spirit of the tours before they even book. The layout guides guests through the story with clarity—balancing inspiration with trust-building and clear next steps.
We also created a tailored booking flow built around the client’s unique schedule, communication preferences, and seasonal business model. His stunning photography and video brought it all to life.
The solution.
The final result is a clean, grounded brand and website that reflect the experience of the tours themselves—calm, capable, and ready to guide guests into something unforgettable.
Since launch, we’ve continued to support the business with seasonal content, social media support, and ongoing site maintenance.
