A legacy of service, with a brand to match.
From digital to print, we’ve partnered with Samson Tug and Barge for over a decade to help keep their marketing clear, consistent, and dependable—just like their service.
Samson Tug and Barge prides themselves on “Alaskans serving Alaskans.” With over 80 years of family history and experience, they’ve grown into one of the largest shipping companies serving coastal Alaska and the Pacific Northwest..
Together, we’ve built a long-term creative partnership that continues to evolve with their business.
The challenge.
Samson had a strong reputation and decades of history—but their visual presence hadn’t kept up.
The brand needed a refresh, the website needed rebuilding, and their marketing materials needed cohesion across every channel—from digital to print to social.
The process.
We started with a logo cleanup and a new website. Over time, it’s grown into a creative partnership—providing brand support, design consistency, and strategy across everything they share with the world.
Branding & Identity
Familiar, but better.
What started as a simple logo cleanup turned into a full brand refresh. The original logo wasn’t vectorized, so we redrew it from scratch—refining shapes, modernizing the form, and maintaining what made it recognizable.
From there, we built out a full system: a bold nautical palette, typography that balances tradition and clarity, and a detailed brand guide to tie it all together.
Website Design & Develoment
Clear, functional, and built to keep communities connected.
We designed Samson’s WordPress site to support its critical role in freight logistics. The site organizes complex shipping information—schedules, status reports, booking options, freight tracking, and more—into a clean, simple navigation structure.
Responsive on all devices, the site keeps essential details front and center: whether someone’s requesting a quote, checking sailing times, or tracking a shipment, it’s just a few taps away.
Plus, with a fresh look and strategic updates to news and resource pages, the website supports Samson’s ongoing communication with customers and partners.
Marketing & Collateral
Consistent, clear, and community-focused.
Samson’s customers needed information—so we made it easy to find. From printable maps and shipping schedules to local ads and hiring campaigns, we’ve helped Samson connect with the people they serve.
We’ve supported recruiting through social content and targeted promotions. We’ve backed their presence in community publications and sports teams with branded ads that actually look good. And we continue to support their team behind the scenes—week after week—as their external marketing partner.
With Samson, consistency isn’t just visual—it’s a reflection of how they operate. Reliable. Professional. Always showing up.
The solution.
A cohesive brand that shows up everywhere.
From their information-rich website and social presence to ads, maps, and merchandise, Samson’s brand is consistent, recognizable, and trusted. Every touchpoint—online or off—reinforces the same dependable experience their customers know and love.
What we delivered.
Logo & Brand System
Refined their long-standing logo and built a full brand system with colors, typography, and guidelines for consistent use.
Custom WordPress Website
Designed and developed a responsive WordPress site that makes schedules, routes, and service details easy to find—and easy to update.
Social Media
Ongoing management of Instagram, Facebook, and LinkedIn—supporting hiring, customer communication, and brand presence.
Print Collateral
Designed business cards, letterhead, route maps, schedules, advertisements, and more to meet day-to-day communication needs.
Signage
Branded signage for Samson’s locations across Alaska and Seattle, including wayfinding and large-format graphics.
Marketing Campaigns
Planned and designed targeted campaigns for hiring, brand awareness, and service updates—keeping messaging aligned and on-brand.
Photography
Captured custom brand photography at events, job sites, and ports to strengthen visual storytelling and provide marketing-ready content.
Logo Wear
Designed graphics for employee apparel and branded merchandise to build team pride and brand recognition.
Branded signage for Samson locations across Alaska and in Seattle
Branded signage for Samson locations across Alaska and in Seattle