A refreshed brand for a new chapter.
When Baranof Realty entered a new partnership, they needed a brand refresh to reflect their evolving identity.
The goal was to create a visual system that honored their local roots while signaling growth and collaboration.
The challenge.
Baranof Realty's existing brand no longer aligned with their vision.
They required a cohesive identity that resonated with their community and stood out in a competitive market.
The process.
Collaborating closely with the Baranof team, we explored visual elements that encapsulate the essence of Sitka. The iconic Three Sisters mountains and the Pacific Ocean's waves became central motifs, symbolizing stability and connection.
Branding & Identity
The new logo features a simplified representation of the Three Sisters mountains, with ocean waves below and a subtle home shape nestled in the negative space—inviting viewers to envision their future home.
The color palette combines bold red for strength and visibility, teal for clarity and communication, and brown for warmth and dependability. This trio balances professionalism with approachability, and works well across print and digital use.
We applied the refreshed identity to custom business cards that feel both personal and polished—reinforcing the brand in every client interaction.
The solution.
The result is a confident, meaningful identity that communicates experience and approachability.
With a clean, memorable logo and a confident color palette, the brand stands out in a competitive market while still feeling warm and trustworthy. The print collateral ties it all together, helping the refreshed brand show up clearly in the real world.