Free 10-point checklist
Your homepage might be costing you clients.
This free small business homepage checklist shows what's sending visitors away and how to fix it. Two pages, plain language, real examples.
Instant download. You'll also get Work In Progress, our weekly email with web design tips. Unsubscribe anytime.
People visit your site. Then they leave.
You put real money and time into your website. You know it should be bringing in calls and inquiries, but the phone stays quiet and the contact form sits empty.
It's frustrating, because you can't tell what's wrong. Most of the time, the answer is right there on your homepage.
Your homepage is usually the first page people see, and it does a lot of work in a few seconds. It has to tell visitors what you do, who you help and what to do next. When any of those pieces is missing or buried, people don't stop to figure it out. They hit the back button and call someone else.
That's why we made this small business homepage checklist. It walks you through the same things we check when we review a client's site, so you can spot the gaps yourself. Most fixes are simple: a clearer headline, a stronger button, a cleaner menu. Small changes like these can get your homepage working for you.
What's on the small business homepage checklist
The 10 things that decide whether a visitor stays or leaves. Here are the first five.
01
A clear headline
Can a first-time visitor tell what you do and who you serve in under five seconds?
02
A value statement
One short line that tells people why they should work with you, in their words.
03
One obvious next step
A bold button near the top, like “Book a Free Consultation” or “Request a Quote.”
04
Easy navigation
Visitors can find About, Services and Contact without hunting for them.
05
Compelling visuals
Images that are high quality, relevant and consistent with your brand.
Plus five more, with examples
Get all 10 pointsFix your homepage in three steps
1
Get the checklist
Enter your name and email. It lands in your inbox right away.
2
Check your homepage
Open your site next to it and mark what's working and what isn't.
3
Fix what matters
Make the quick fixes yourself. Bring us in for the bigger ones.
We know how it feels to wonder if your website is working.
Hi, I'm Jen. At JI Design, we help small businesses build brands and websites that bring in real clients. This checklist comes from what we look at first on every homepage we review.
If nothing changes
Visitors keep landing, getting confused and clicking over to a competitor. You keep paying for a site that doesn't pay you back.
When your homepage works
People understand what you do, trust you faster and reach out. Your website starts bringing in the clients you built it for.
Homepage checklist FAQ
Is it really free?
Yes. Enter your name and email and it's yours. You'll also get our weekly Work In Progress email. Unsubscribe anytime.
Do I need to be technical?
No. Every point is in plain language, with examples, so you can check your homepage without touching code.
What if I find problems I can't fix?
That's what we do. Our Website Audit looks at your whole site and gives you a clear plan for what to fix first.
Stop losing clients to a confusing homepage.
Get the free 10-point checklist and see exactly what to fix.
Send me the checklistWant an expert to look at it for you?
Book a Website Audit