Every year Facebook revamps itself to become more user-friendly. While this is great for your personal scrolling experience, business pages are being pushed from the timeline to create a more fluid platform.
The head of its News Feed team at Facebook, Adam Mosseri, said that these changes “mean we’ll show less public content, including videos and other posts from publishers or businesses.”
Here are a few tips to make sure your business page still gets the views it deserves.
Create organic content
Making content your followers love to see means they will actually want to connect with you! Facebook users have the power to prioritize their pages and friends, meaning you will still be seen if your follower finds you interesting.
Consider a PR page
Creating a page that is run and voiced by an employee will get your word out more efficiently. Facebook will recognize this profile as a human, so any friends the page has will see its post like any other. The page is useful for sharing information from the company page and engaging customers in a more human way.
Increase your ad budget – Facebook ads are the quickest and easiest way around these new roadblocks. Spending $50 a week on post promotion can go a long way. Make sure you are targeting the right demographic for your brand and the content you promote is unique.
“I expect the time people spend on Facebook and some measures of engagement will go down,” said Mark Zuckerberg.
With that being said, revamp your content so those that do see it and drawn in!