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Pencil and Pencil Sharpener

How we create a logo together

Here at JI Design, we follow a pretty typical approach to the logo design process. We try to create an experience for our clients that evokes a sense of exploration, discovery, and collaboration. A strong brand is only possible with the feedback and background provided by the client. THE BASIC STEPS: Getting to Know Each Other As often is as necessary, the client and JI Design sit down to discuss what the client’s needs are and what we can offer as a solution. Basic history of the client and their business, the current state of their brand, and other details are often...


A Logo vs. An Illustration

The line between a logo and an illustration can be a bit fuzzy at times. They both start from the same thing (a drawing), but their end results are much different. Concept An illustration tells a story, a logo defines a brand. While every brand has a story, a logo should take this and create an icon that represents the ideas, motives, and goals that the company currently represents, rather than depict an intricate history or situation. This definition in a logo also allows for a brand to appeal to a wider audience, embody increased clarity, and increase recognition. Here's a dramatic...

Man on laptop looking at Samson Tug and Barge website

Current Trends in Web Design

Design for the web is an ever-evolving skillset. The possibilities are endless with a good design and development team behind the creativity. Animation Animation is now more accessible than ever. There are plenty of tools out there to help you bring your animations to life without the need to have strong coding background. This is a huge example of the line between design and development slowly becoming more blurred in the web world. Not only is creating animations more accessible, but browsers have improved to allow these functionalities to live to their fullest. See an example here →     More Color Color has...


Copywriting vs Copyrighting

  They sound exactly the same but they are completely different tasks that both fall within the marketing and design worlds and are both extremely important. Here is a simple walkthrough of these tricky words!   Copyrighting: A copyright is a legal right that grants exclusive rights to the original creator of the artwork. The creator then has full control over how and where their creation is used.   -Legally binding -Creatively driven   Make sure to check the copyrights before you use any creative material that you do not personally design. That can get you into some big trouble!   Copywriting: Crafting text used...


2018 Color of the Year

PANTONE 18-3838 ULTRA VIOLET “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”   The Pantone color of the year is more than just a reference to what’s trending in design at a current moment. The Pantone Color Institute puts careful thought into their selection, and takes into account a vast collection of inspiration, including societal, environmental, and global concerns and goals. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s...


File Type Tips

You’ve received a folder from your designer titled, “Logo Files.” You download it, open it up, and find a collection of sub-folders: EPS, JPG, PNG . . . All you need to do is upload a new profile picture to your social media accounts, so, which file type should you grab? JPG JPGs are lightweight (the file size can be very small) and can either be used for digital or print media. The difference between these two applications is usually determined by whether or not the JPG is high or low resolution. LO RES Low Res files types are usually only 72ppi...


Branding 101

 What Is Branding? Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation. Amazon’s Jeff Bezos says, “Branding is what people say about you when you are not in the room.” It is the foundation that your business is built on, your values and your mission, but most importantly, your actions.  And finally, your brand is your message. It is your story. An Effective Brand Photo Credit: https://aksalmonsisters.com Recognizable Effective brands are recognizable. Xtratuff boots are a Pacific Northwest staple. If...


9 Holiday Designs to Get You in the Mood for the Holidays

With only 10 days until Christmas, there has been a wide range of creative and festive designs for this holiday season. Here are just ten of some of the best designs to help get you in the mood for the Holidays. John Lewis – Moz The Monster Advert This is one of the popular adverts of the season that pulls at everyone’s heart strings created for John Lewis. On YouTube, it has been viewed over 9 million times. Handmade Cards by Kate If you’re looking to go the non traditional route for Christmas card, here is an option. These elegant cards were designed...


The Value in Your Typefaces

The typefaces you choose to represent your brand are some of the most important elements to consider when building an identity. Each typeface has a classification and a place in history. These details come along with the typeface no matter where it is used, so it is important to consider and research these details prior to finalizing your choice. The classification and history of the typeface should fit in with what your brand is hoping to represent and embody. Other elements in typography to consider are the anatomy of type. Some fonts come with a lot of different weights, glyphs, swashes, and...