JI Design | Business
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Woman Listening To Podcast

My 7 Favorite Podcasts For Business & Life

I have recently started listening to podcasts, and I am addicted. I am learning so much from very talented, and genuine people sharing their experiences with life and business. These are my top favorites right now! I tried to put them in some sort of order, but it was just impossible. #1 The Goal Digger Podcast “Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses,...

Pencil and Pencil Sharpener

How we create a logo together

Here at JI Design, we follow a pretty typical approach to the logo design process. We try to create an experience for our clients that evokes a sense of exploration, discovery, and collaboration. A strong brand is only possible with the feedback and background provided by the client. THE BASIC STEPS: Getting to Know Each Other As often is as necessary, the client and JI Design sit down to discuss what the client’s needs are and what we can offer as a solution. Basic history of the client and their business, the current state of their brand, and other details are often...

Business Building Blocks

Do I Really Need A Business Plan?

Almost every small business development organization, business coach or even fellow business owner would say that you need a business plan, and for good reason! “Creating a strong, well thought-out business plan is the most important step you can take if you are serious about developing a financial and emotional rewarding business.” This is great advice from the Alaska Small Business Development Center. Your business plan can be so much more than a required document for financing. It has the ability be an incredibly useful tool to help you map out your future and your goals. It should be a living...

Give Back

Why Is Giving Back Important For Your Business?

What does it mean to give back? It doesn’t have to be money. It might be volunteer work in your community or taking on a project for a group or non-profit that can’t afford your work. Last week I stepped away from my desk voluntarily. Instead of working, I chose to spend six very long days with thirty teenagers. Why would I do this? I might be a little crazy, but more so it is because I am passionate about helping small businesses to thrive, entrepreneurs to discover their potential and I just really enjoy teenagers. So for three years I...


Options for Social Automation

When it comes to social automation services, the search can be overwhelming. There are lots of options, both free and paid, that can help you set up scheduled social postings. We’ve tried a few ourselves and have compiled a list of three services that could be a good fit for your small business. Hootsuite Easily the most popular social automation service, Hootsuite offers the basics. Analytics, scheduling and your timeline can easily be found on its home page. Hootsuite offers a free plan perfect for small business owners that includes 3 social profiles and up to 30 scheduled posts. The analytics...


Is Your Website Secure?

This is a pretty important question! Did you know that with the release of Google Chrome 68 next month (July of 2018) all non-secure HTTP sites will be flagged as such and Chrome will warn visitors that your site is potentially unsafe. Sounds a little intimidating, doesn’t it? I am just a small business. Does it really matter? If you already have an HTTPS site with an SSL certificate, you can stop reading this blog right now and rest assured that you are already prepared. For the rest of us, if you have an HTTPS site but you do not have an...

Social Media for Business

5 Best Social Courses for Small Businesses

As a small business you wear many hats. From accounting to social media, you have to be savvy at everything. To help master the evolving world of social media, we suggest carving out the time to take a few social courses that will boost your skills. JI Design has compiled a list of courses that are free, easy to follow and give you the information you need. What is Social? This course on Coursera is free and offers a solid introduction to social media. Attendees will learn how to create a social media strategy and craft posts that will...

Woman at computer using LinkedIn

5 LinkedIn Basics

LinkedIn is a great way to get connected to colleagues, friends and potential job opportunities. Think of it as the Facebook for professionals with content constantly flowing and engaging conversations surrounding it. Use these tips to master your LinkedIn profile and interaction. 1. Create A Custom URL A custom URL tells anyone viewing your profile that you pay attention to detail. Let’s say you are applying for a job who wants to look over your page. Don’t send them a URL filled with numbers and dashes. Custom URLs can be your name or anything you would like. 2. Choose The Right...


What Your Logo Says About You

Your logo is the face of your business. It goes everywhere that your business goes, with or without you. So it’s only safe to say that your logo should be a keen and clear representation of your business. Color palette, typography, and iconography all work hand in hand to create a logo. Colors all inherently evoke emotions and feelings (check out this chart to learn more). A sans-serif typeface can be more contemporary and corporate than a serif typeface, whereas a sans-serif can represent more historical, traditional, or warm characteristics. The icons you choose to represent your company all come with...

Girl boss with pink tools

Tools Behind JI Design

Keeping a small business organized is hard work. From bookkeeping to employee management, there never seems to be enough time. As JI Design has grown, we’ve developed an arsenal of tools that make our day to day a little easier. Here are some of the tools that help us stay organized: Asana: This task tracking software is easy to use and even better to look at. It keeps projects organized by creating a timeline and a conversation board for the team. Tasks are created and easily assigned to an employee who can find all their work, along with due dates, on a...