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Why Your Business Needs a Progressive Web App

Progressive Web Apps - What Are They and Why Your Business Needs One

Do you want to be able to provide your customers with a seamless, reliable, and engaging experience when they visit your website? If so, you should consider implementing a progressive web app (PWA). A progressive web app is a type of application that uses modern web technologies to deliver an app-like experience to users on any platform or device. It combines the best of both worlds – the speed and convenience of the web with the features and functionality of native apps.

Travel Sitka Progressive Web App

What Is A Progressive Web App?

A progressive web app is a type of application software that can be used in any web browser and looks like a mobile app with lots of advanced features. It provides users with access to the same functions and features they would expect from a native mobile app, such as smooth animations, push notifications, offline access, and more.

The main benefit of using a progressive web app is that it provides a better user experience on a mobile phone than a traditional website. It is also easier to build and maintain than a native app since it does not need to be published in an app store.

In addition, progressive web apps are cross-platform compatible and can run on both iOS and Android devices. This makes them an attractive solution for businesses that want to establish a presence on multiple platforms without having to create different applications for each one.

What Are The Benefits Of Having A Progressive Web App?

Progressive web apps offer a range of advantages for businesses, both large and small. By combining the power of the web with the user experience of a mobile app, they offer a unique way to reach customers and provide them with a more engaging and personalized experience. Let’s take a look at some of the benefits and how they can help your business:

  1. Increased Engagement
    Progressive web apps are designed to be highly engaging and provide users with an immersive experience that they can’t find on traditional websites. With features such as push notifications and fullscreen mode, PWAs can keep users engaged for longer periods of time. This increased engagement can lead to higher conversions and improved customer loyalty.

  2. Faster Loading Times
    Progressive web apps are designed to be lightweight, so they don’t require large files or resources to load quickly. This means that even on slow or unreliable connections, PWAs can still deliver a fast, seamless experience for users.

  3. Improved SEO Performance
    Since progressive web apps are indexed by search engines just like any other website, they can help improve SEO performance for businesses. As a result, businesses can enjoy higher rankings in search engine results pages and gain more organic traffic.

  4. Offline Mode
    One of the most useful features of progressive web apps is that they can work offline or in low-connectivity environments. This means that even without access to the internet, customers can still enjoy the full experience.

  5. Cross-Platform Compatibility
    Progressive web apps are designed to be compatible with all major platforms, including iOS and Android devices. This makes them ideal for businesses that want to target a wide variety of customers without having to develop separate apps for each platform.

By taking advantage of these benefits, businesses can create a better user experience and drive more engagement, traffic, and conversions. Ultimately, progressive web apps can help businesses get more out of their online presence and remain competitive in today’s digital landscape.

The numbers don't lie! Companies that have launched Progressive Web Apps have seen impressive results. For example, Twitter saw a 65% increase in pages per session, 75% more Tweets, and a 20% decrease in bounce rate, all while reducing the size of their app by over 97%. After switching to a PWA, Nikkei saw 2.3 times more organic traffic, 58% more subscriptions, and 49% more daily active users. Hulu replaced their platform-specific desktop experience with a Progressive Web App and saw a 27% increase in return visits.

Sam Richard and Pete LePage, web.dev

By taking advantage of these benefits, businesses can create a better user experience and drive more engagement, traffic, and conversions. Ultimately, progressive web apps can help businesses get more out of their online presence and remain competitive in today’s digital landscape.

Using a PWA can increase customer engagement

Would a Progressive Web App Benefit Your Business?

Small businesses, in particular, can benefit greatly from progressive web apps, as they often have limited resources to invest in developing and maintaining multiple native apps. By building a progressive web app, small businesses can provide a high-quality app-like experience to their users, without the additional costs associated with native app development. Additionally, progressive web apps can help small businesses compete with larger companies, as they can provide a comparable user experience on a smaller budget.

If you are looking for a cost-effective way to make your business more discoverable while improving user experience and engagement, then a progressive web app may be the right choice for you. 

Are you interested in learning more about how a progressive web app could benefit your business? Reach out! We would love to help.

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