JI Design | Blog
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Copywriting vs Copyrighting

  They sound exactly the same but they are completely different tasks that both fall within the marketing and design worlds and are both extremely important. Here is a simple walkthrough of these tricky words!   Copyrighting: A copyright is a legal right that grants exclusive rights to the original creator of the artwork. The creator then has full control over how and where their creation is used.   -Legally binding -Creatively driven   Make sure to check the copyrights before you use any creative material that you do not personally design. That can get you into some big trouble!   Copywriting: Crafting text used...

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Businesses of the PNW – Samson Tug and Barge

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW   From humble beginnings to Pacific Northwest shipping powerhouse, Samson Tug & Barge has come a long way in their 80 years in business.   It all started in 1937 when George Baggen Sr. and his...

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2018 Color of the Year

PANTONE 18-3838 ULTRA VIOLET “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”   The Pantone color of the year is more than just a reference to what’s trending in design at a current moment. The Pantone Color Institute puts careful thought into their selection, and takes into account a vast collection of inspiration, including societal, environmental, and global concerns and goals. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s...

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Facebook Updates

Every year Facebook revamps itself to become more user-friendly. While this is great for your personal scrolling experience, business pages are being pushed from the timeline to create a more fluid platform. The head of its News Feed team at Facebook, Adam Mosseri, said that these changes “mean we’ll show less public content, including videos and other posts from publishers or businesses.” Here are a few tips to make sure your business page still gets the views it deserves.   Create organic content Making content your followers love to see means they will actually want to connect with you! Facebook users have the power to...

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File Type Tips

You’ve received a folder from your designer titled, “Logo Files.” You download it, open it up, and find a collection of sub-folders: EPS, JPG, PNG . . . All you need to do is upload a new profile picture to your social media accounts, so, which file type should you grab? JPG JPGs are lightweight (the file size can be very small) and can either be used for digital or print media. The difference between these two applications is usually determined by whether or not the JPG is high or low resolution. LO RES Low Res files types are usually only 72ppi...

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The Power of Video

Social media is flooded with videos of all kinds. Informational webinars to funny pranks, there is a little something for everyone. How can you use videos to boost engagement on your page? Follow these tips to create a catchy video your audience will love. Take Advantage of Facebook Live Facebook Live offers you the opportunity to connect with your audience at any time by simply live streaming something that you do. Your followers will receive a notification that you are going live which grabs their attention. Once the live stream starts, followers can live comment to ask questions or give suggestions. This is...

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How to write a press release

Press releases are a great tool to get buzz going around your brand. Craft a press release and send it to local news outlets to get your business covered. Here are some things to remember when crafting and submitting press releases. Do: Follow the basics, who, what, when, where and why? Pull your audience in with interesting information Remember you are writing to a target audience Include social media accounts and contact information Include at least one quote Include relevant pictures Write in the third person Create a catchy headline Proofread Pitch the story, don’t just send it and hope for the best   Don’t: Assume everyone will...

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Businesses of PNW – SCH

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW SITKA COMMUNITY HOSPITAL Sitka Community Hospital provides the people of Sitka with excellent healthcare. From the Walk-in Clinic to the Home Health Department, the staff is on a mission to “restore, maintain, and improve the...

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Trends for 2018

Start the New Year off right by preparing yourself for the changes ahead. Marketing constantly evolves, keep these trends in mind to stay ahead of the competition. Virtual Reality 171 million people could be using VR hardware and software worldwide by 2018, according to research firm KZero. VR is a new tool to reach young people, offering the adventure of traveling anywhere you want without leaving your couch. Video Over 100 million hours of videos are watched on Facebook daily according to Buffer. Interactive Ads Social platforms are the best place to house interactive ads. People go on social media to feel connected, using ads that...

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Branding 101

 What Is Branding? Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation. Amazon’s Jeff Bezos says, “Branding is what people say about you when you are not in the room.” It is the foundation that your business is built on, your values and your mission, but most importantly, your actions.  And finally, your brand is your message. It is your story. An Effective Brand Photo Credit: https://aksalmonsisters.com Recognizable Effective brands are recognizable. Xtratuff boots are a Pacific Northwest staple. If...

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