JI Design | Blog
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Social Media for Business

5 Best Social Courses for Small Businesses

As a small business you wear many hats. From accounting to social media, you have to be savvy at everything. To help master the evolving world of social media, we suggest carving out the time to take a few social courses that will boost your skills. JI Design has compiled a list of courses that are free, easy to follow and give you the information you need. What is Social? This course on Coursera is free and offers a solid introduction to social media. Attendees will learn how to create a social media strategy and craft posts that will...

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Woman at computer using LinkedIn

5 LinkedIn Basics

LinkedIn is a great way to get connected to colleagues, friends and potential job opportunities. Think of it as the Facebook for professionals with content constantly flowing and engaging conversations surrounding it. Use these tips to master your LinkedIn profile and interaction. 1. Create A Custom URL A custom URL tells anyone viewing your profile that you pay attention to detail. Let’s say you are applying for a job who wants to look over your page. Don’t send them a URL filled with numbers and dashes. Custom URLs can be your name or anything you would like. 2. Choose The Right...

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Starbucks

What Your Logo Says About You

Your logo is the face of your business. It goes everywhere that your business goes, with or without you. So it’s only safe to say that your logo should be a keen and clear representation of your business. Color palette, typography, and iconography all work hand in hand to create a logo. Colors all inherently evoke emotions and feelings (check out this chart to learn more). A sans-serif typeface can be more contemporary and corporate than a serif typeface, whereas a sans-serif can represent more historical, traditional, or warm characteristics. The icons you choose to represent your company all come with...

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Girl boss with pink tools

Tools Behind JI Design

Keeping a small business organized is hard work. From bookkeeping to employee management, there never seems to be enough time. As JI Design has grown, we’ve developed an arsenal of tools that make our day to day a little easier. Here are some of the tools that help us stay organized: Asana: This task tracking software is easy to use and even better to look at. It keeps projects organized by creating a timeline and a conversation board for the team. Tasks are created and easily assigned to an employee who can find all their work, along with due dates, on a...

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JI Design Instagram account on phone

Instagram Basics

With over 800 million monthly active users, Instagram is a must-have social network for any business. Learn about current trends and tips to make the most of this massive social community. Shoppable Content: Shopify and Instagram have partnered allowing retail accounts to push sales through the platform. Shopping ads blend into the feed and with a simple click, users are taken to a retail store. Tip: Create enticing, original images of the product you are showcasing to draw in potential buyers. Mobile Ads: Instagram has over 2 million advertisers competing on the platform. Updates to the Instagram algorithm have produced...

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Man tweeting on Twitter

Twitter Updates

From 140 to 280 Back in November, Twitter announced it would be expanding its character limit to 280. This was the first change to Twitter basics since its inception in 2006. The original 140 character limit was set to mimic a text message which, at the time, displayed 160 characters. Twitter founders left 20 characters for the username and 140 for the tweet. The increase in character length is an interesting choice, especially following the release of an internal study conducted by Twitter. Only 5% of tweets sent from people in the test group were longer than 140 characters and a mere 2%...

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Man on laptop looking at Samson Tug and Barge website

Current Trends in Web Design

Design for the web is an ever-evolving skillset. The possibilities are endless with a good design and development team behind the creativity. Animation Animation is now more accessible than ever. There are plenty of tools out there to help you bring your animations to life without the need to have strong coding background. This is a huge example of the line between design and development slowly becoming more blurred in the web world. Not only is creating animations more accessible, but browsers have improved to allow these functionalities to live to their fullest. See an example here →     More Color Color has...

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Our Town Catering

Our Town Catering

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW. Our Town Catering prides itself on using the freshest local ingredients from the Sitka area. From corporate events to big weddings, they can provide you with fresh, local cuisine only found here. Chef Edith Johnson...

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How will a blog help my business?

It seems that everywhere you look there are blogs. Food, clothes, opinion, political, you name it. Blogging isn’t just for personal expression anymore, it can be a valuable part of your business’s digital strategy. Creating a blog isn’t easy but can draw consumers into your brand. Here are some tips to help you get started and some outcomes you can expect. Creation First, you need a name, ours is “Be Inspired.” Your blog name should represent your business but also be catchy and memorable. Like the name, the branding of your blog page or website should not necessarily mimic but...

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G Suite

The team at JI Design depends on an arsenal of tools to keep us on track. G Suite is one of our biggest helpers with scheduling, organization and emails. G Suite is cloud based so any member of the team can use any device and work from anywhere which comes in handy. Gmail: Custom emails keep a business looking and sounding professional. Make sure to craft your signature to match your brand. We get a lot of emails and the 30G of storage is more than enough! Google Calendar: Simply the best way to keep track of your team. We use it to...

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