Despite their festive charm, surviving the holidays often becomes a battleground for small business owners. Balancing the heightened demands of customers, managing inventory, strategizing marketing campaigns, and ensuring the smooth operation of your business can be an all-consuming task. Amidst this whirlwind, taking care of your well-being can easily fall by the wayside.
Social media has become integral to any successful marketing strategy for small businesses. It allows for direct communication with potential customers, increases brand awareness, and can drive sales. However, many small business owners make common mistakes on social media that can be detrimental to their business.
For small business owners, marketing can be the difference between survival and success. But it’s no easy task – getting your small business noticed takes a lot of work. The Small Business Administration reports that the failure rate for small businesses within the first five years is around 50%, underscoring the importance of effective marketing strategies to ensure success.
It can be hard to determine when it’s time to give your business website a refresh, but there are some telltale signs that you should look out for. If your website is starting to look dated or isn’t delivering the results you need, then it could be time for an overhaul.
If you are looking for a cost-effective way to make your business more discoverable while improving user experience and engagement, then a progressive web app may be the right choice for you.
Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation.
Press releases are a great tool to get buzz going around your brand. Craft a press release and send it to local news outlets to get your business covered.
Sitka Wild Coast Kayaks’ website is filled with rich videos and photographs giving just a taste of what one might find on their own “untamed adventure”.
Tasked with creating a fresh new website with a modern look, we took inspiration from the Tongass National Forest where Back Bay Botanicals wild-crafts their products.
This project was a collaboration of ideas and the finished visual brand couldn’t be a better fit.