A hashtag is a word or phrase preceded by what used to be known as the pound sign or hash mark. It all started on August 23, 2007, when a Google developer suggested the # be used to label groups. While not extremely popular at first, you can’t take a glimpse at social media without seeing them today.
Using a hashtag makes your post searchable by other users. This means people that aren’t connected to you can find your posts which is great for businesses. The hashtag has the power to connect, start a movement or tell a story.
Facebook, Twitter, Instagram- you name it- they support hashtags.
Making Your Own
Hashtags have become an important part of pop culture and are a must for any business on social media. Showcase your brand and company culture through hashtags on posts. Here at JI Design we use #beinspired
When crafting a hashtag be unique. A slogan that is easy to remember and catchy always does best. Be sure to check that the hashtag you dreamt up isn’t already in use by another business.
Staying on Trend
Before crafting your post for the day be sure to check out the trending hashtags on Twitter. These can be found on the left of your screen. There are always some interesting ones!
Ready to try it?
Hashtags allow companies and people to express themselves while taking part in a much larger conversation. Get yours started by using a hashtag today!