JI Design | File Type Tips
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File Type Tips

You’ve received a folder from your designer titled, “Logo Files.” You download it, open it up, and find a collection of sub-folders: EPS, JPG, PNG . . . All you need to do is upload a new profile picture to your social media accounts, so, which file type should you grab?


JPGs are lightweight (the file size can be very small) and can either be used for digital or print media. The difference between these two applications is usually determined by whether or not the JPG is high or low resolution.


Low Res files types are usually only 72ppi (pixels per inch). These are great for web usages, because they are small and lightweight and won’t cause you to get stuck with a spinning rainbow for very long on your computer screen. Don’t use these for print, though – they’ll turn out pretty pixelated.


Hi Res file types are usually 300ppi. These files are too big for optimized web performance, but great for print.


PNGs are even more lightweight than JPGs. The same high and low resolution file types can be created for PNGs. Usually the low resolution PNGs are even smaller file sizes than a low resolution JPG, so if you’re looking for maximum web optimization, go for your Lo Res PNG file.

The other thing about PNGs is, they can have a transparent background. This means if you drop your logo on a black page, it won’t have a white box around it defining the file’s canvas size, it will just be your logo on black.


EPS is a vector file, and our #1 choice for print applications. EPS files can also can have a transparent background, sams as a PNG.

Unfortunately, a lot of people don’t have software to work with EPS files on their computers. They can still be placed into many documents, such as Word Documents, but you might not be able to open and edit the EPS file itself.

If you are able to edit EPS files, read on!

The great thing about EPS is, because they are vector graphics, EPS files can be resized to any size without pixelating. This can never happen with JPG or PNG.

Most web applications won’t accept an EPS file for upload, but if for some reason you need a specific-sized file, we would suggest you open up an EPS and resize it, and then save as the file type you need. This will avoid any distortion or pixelation that might occur if you try to do the same with a JPG or PNG file.

To keep your brand looking sharp and strong, make sure you’re using the correct file type wherever you’re dropping your logo!