JI Design | Marketing
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Marketing

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How to Write Captivating Headlines

There is little value in writing a blog post if no one ever sees it, and yet research suggests that most people are just consuming titles, often gazing barely beyond the first paragraph, if at all. In fact, according to an article in Forbes, 59% of all links shared on social media aren’t actually clicked on, suggesting that we may all be turning into goldfish with our blink-and-it’s-gone attention spans. The ultimate significance of these findings is that a person’s skill in formulating a truly captivating headline is almost more valuable than the ability to write a meaningful post. Fortunately, there...

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JI Design Instagram account on phone

Instagram Basics

With over 800 million monthly active users, Instagram is a must-have social network for any business. Learn about current trends and tips to make the most of this massive social community. Shoppable Content: Shopify and Instagram have partnered allowing retail accounts to push sales through the platform. Shopping ads blend into the feed and with a simple click, users are taken to a retail store. Tip: Create enticing, original images of the product you are showcasing to draw in potential buyers. Mobile Ads: Instagram has over 2 million advertisers competing on the platform. Updates to the Instagram algorithm have produced...

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Our Town Catering

Our Town Catering

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW. Our Town Catering prides itself on using the freshest local ingredients from the Sitka area. From corporate events to big weddings, they can provide you with fresh, local cuisine only found here. Chef Edith Johnson...

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Copywriting vs Copyrighting

  They sound exactly the same but they are completely different tasks that both fall within the marketing and design worlds and are both extremely important. Here is a simple walkthrough of these tricky words!   Copyrighting: A copyright is a legal right that grants exclusive rights to the original creator of the artwork. The creator then has full control over how and where their creation is used.   -Legally binding -Creatively driven   Make sure to check the copyrights before you use any creative material that you do not personally design. That can get you into some big trouble!   Copywriting: Crafting text used...

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Facebook Updates

Every year Facebook revamps itself to become more user-friendly. While this is great for your personal scrolling experience, business pages are being pushed from the timeline to create a more fluid platform. The head of its News Feed team at Facebook, Adam Mosseri, said that these changes “mean we’ll show less public content, including videos and other posts from publishers or businesses.” Here are a few tips to make sure your business page still gets the views it deserves.   Create organic content Making content your followers love to see means they will actually want to connect with you! Facebook users have the power to...

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The Power of Video

Social media is flooded with videos of all kinds. Informational webinars to funny pranks, there is a little something for everyone. How can you use videos to boost engagement on your page? Follow these tips to create a catchy video your audience will love. Take Advantage of Facebook Live Facebook Live offers you the opportunity to connect with your audience at any time by simply live streaming something that you do. Your followers will receive a notification that you are going live which grabs their attention. Once the live stream starts, followers can live comment to ask questions or give suggestions. This is...

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Branding 101

 What Is Branding? Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation. Amazon’s Jeff Bezos says, “Branding is what people say about you when you are not in the room.” It is the foundation that your business is built on, your values and your mission, but most importantly, your actions.  And finally, your brand is your message. It is your story. An Effective Brand Photo Credit: https://aksalmonsisters.com Recognizable Effective brands are recognizable. Xtratuff boots are a Pacific Northwest staple. If...

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Twitter: The Basics

Twitter is a powerful online tool companies use to reach and engage customers. It is a constantly evolving environment, but Twitter users will always want interesting tidbits, and they want them now. After reading Twitter’s own tips on successful content for businesses, keep the following in mind: Concise Matters Since our last blog about social media, Twitter has lengthened their character limit to 280 from 140. However, you should still be as concise as possible when reaching out to customers. A Twitter user’s brain is still wired to scroll through their feed, picking out only the posts that catch their eyes. Lengthy...

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Holiday Trends on Pinterest

Now that Thanksgiving is over, it is time to focus on the snow, wrapping paper, and cookies! Follow this #holidaytrend guide to standout, in a good way, this season. Send In Style Over 1.6 billion cards are sent each holiday season, don’t let yours get lost in the stack. The most pinned holiday cards all have one thing in common, a furry companion! Consider adding your four-legged family member to your photoshoot, who can say no to those faces? Inciting Wrapping Forget the Santa and Frosty the Snowman paper you pick up at the drugstore. This year, try a little DIY. Amazing things can...

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Five Networking Tips

  Networking can be intimidating. Here are five simple ideas to keep in mind when walking into a room full of people that you may not know. Name Tags Are Your Friend When you meet someone, use their name at least once. It will help you remember it and it makes them feel good. I’m not the only one who thinks this. The Power of Using Someone’s Name is a great read by The Naive Idealist. He wisely points out that “when we say a person’s name we are telling those who listen how important they are to us.” Say Hello It is natural to...

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