JI Design | Design
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Design

How we create a logo together

Here at JI Design, we follow a pretty typical approach to the logo design process. We try to create an experience for our clients that evokes a sense of exploration, discovery, and collaboration. A strong brand is only possible with the feedback and background provided...

A Logo vs. An Illustration

The line between a logo and an illustration can be a bit fuzzy at times. They both start from the same thing (a drawing), but their end results are much different. Concept An illustration tells a story, a logo defines a brand. While every brand has...

WordPress 101: 5 Steps to Get Started

WordPress is by and large one of the most well known content management systems (CMS) in the world. At the time this post was written, it is estimated that WordPress powered sites account for about 30% of all websites on the internet. This staggering statistic alone...

Don’t Forget the Prototype

In the creation of an app or website, prototyping is the research period in between initial content collection and the final visual design, and then again between the final design and the development. These prototyping stages helps designers and developers test the experience of navigating...

What Your Logo Says About You

Your logo is the face of your business. It goes everywhere that your business goes, with or without you. So it’s only safe to say that your logo should be a keen and clear representation of your business. Color palette, typography, and iconography all work hand...

Current Trends in Web Design

Design for the web is an ever-evolving skillset. The possibilities are endless with a good design and development team behind the creativity. Animation Animation is now more accessible than ever. There are plenty of tools out there to help you bring your animations to life without...

Copywriting vs Copyrighting

  They sound exactly the same but they are completely different tasks that both fall within the marketing and design worlds and are both extremely important. Here is a simple walkthrough of these tricky words!   Copyrighting: A copyright is a legal right that grants exclusive rights...

2018 Color of the Year

PANTONE 18-3838 ULTRA VIOLET “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”   The Pantone color of the year is more than just a reference to what’s trending in design at a current...

File Type Tips

You’ve received a folder from your designer titled, “Logo Files.” You download it, open it up, and find a collection of sub-folders: EPS, JPG, PNG . . . All you need to do is upload a new profile picture to your social media accounts, so,...

Branding 101

 What Is Branding? Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation. Amazon’s Jeff Bezos says, “Branding is what people say about...