JI Design | Jackie Davis
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Author:Jackie Davis

Businesses of the PNW – Samson Tug and Barge

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW   From humble beginnings to Pacific Northwest shipping powerhouse, Samson Tug & Barge has come a long way in their 80 years in business.   It all started in 1937 when George Baggen Sr. and his...

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Facebook Updates

Every year Facebook revamps itself to become more user-friendly. While this is great for your personal scrolling experience, business pages are being pushed from the timeline to create a more fluid platform. The head of its News Feed team at Facebook, Adam Mosseri, said that these changes “mean we’ll show less public content, including videos and other posts from publishers or businesses.” Here are a few tips to make sure your business page still gets the views it deserves.   Create organic content Making content your followers love to see means they will actually want to connect with you! Facebook users have the power to...

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The Power of Video

Social media is flooded with videos of all kinds. Informational webinars to funny pranks, there is a little something for everyone. How can you use videos to boost engagement on your page? Follow these tips to create a catchy video your audience will love. Take Advantage of Facebook Live Facebook Live offers you the opportunity to connect with your audience at any time by simply live streaming something that you do. Your followers will receive a notification that you are going live which grabs their attention. Once the live stream starts, followers can live comment to ask questions or give suggestions. This is...

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How to write a press release

Press releases are a great tool to get buzz going around your brand. Craft a press release and send it to local news outlets to get your business covered. Here are some things to remember when crafting and submitting press releases. Do: Follow the basics, who, what, when, where and why? Pull your audience in with interesting information Remember you are writing to a target audience Include social media accounts and contact information Include at least one quote Include relevant pictures Write in the third person Create a catchy headline Proofread Pitch the story, don’t just send it and hope for the best   Don’t: Assume everyone will...

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Businesses of PNW – SCH

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW SITKA COMMUNITY HOSPITAL Sitka Community Hospital provides the people of Sitka with excellent healthcare. From the Walk-in Clinic to the Home Health Department, the staff is on a mission to “restore, maintain, and improve the...

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Trends for 2018

Start the New Year off right by preparing yourself for the changes ahead. Marketing constantly evolves, keep these trends in mind to stay ahead of the competition. Virtual Reality 171 million people could be using VR hardware and software worldwide by 2018, according to research firm KZero. VR is a new tool to reach young people, offering the adventure of traveling anywhere you want without leaving your couch. Video Over 100 million hours of videos are watched on Facebook daily according to Buffer. Interactive Ads Social platforms are the best place to house interactive ads. People go on social media to feel connected, using ads that...

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Businesses of PNW – Harris Air

Here at JI Design, we have the privilege of working with multiple businesses throughout the Pacific Northwest. Each client is unique, offering varying products and services to the people of Alaska and Washington. While different, every business we have the pleasure of working with positively impacts the economies of the Pacific Northwest and the people that call it home. We are proud to work with #businessesofPNW Harris Aircraft Services, Inc. Harris Air, a small, family run business, offers scheduled and chartered flights throughout Southeast Alaska. With four planes at the ready, they honor their slogan, “We’ll take you there!” Harris Air also houses...

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Holiday Trends on Pinterest

Now that Thanksgiving is over, it is time to focus on the snow, wrapping paper, and cookies! Follow this #holidaytrend guide to standout, in a good way, this season. Send In Style Over 1.6 billion cards are sent each holiday season, don’t let yours get lost in the stack. The most pinned holiday cards all have one thing in common, a furry companion! Consider adding your four-legged family member to your photoshoot, who can say no to those faces? Inciting Wrapping Forget the Santa and Frosty the Snowman paper you pick up at the drugstore. This year, try a little DIY. Amazing things can...

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Hashtags Demystified

A hashtag is a word or phrase preceded by what used to be known as the pound sign or hash mark. It all started on August 23, 2007, when a Google developer suggested the # be used to label groups. While not extremely popular at first, you can’t take a glimpse at social media without seeing them today. Using a hashtag makes your post searchable by other users. This means people that aren’t connected to you can find your posts which is great for businesses. The hashtag has the power to connect, start a movement or tell a story. Facebook, Twitter, Instagram-...

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Google Adwords: Tips to Get You Going

Making Moves Google Adwords: mysterious and tricky, but worth it! If you haven’t taken a dive into the Google Adwords world, now is the time. Here are some tips to get you started. Making Money $75 bucks for free? Yes! As soon as you create a Google Adwords account you receive an enticing $75 coupon to use when you spend $25. Why not? Make sure to grab this deal while you can. Adwords allows users to set a daily budget with a minimum of $1. This can be changed at any time throughout a campaign if you aren’t liking your results. You have to...

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