JI Design | Deb Corso
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Author:Deb Corso

Woman writing in notebook

How to Write Captivating Headlines

There is little value in writing a blog post if no one ever sees it, and yet research suggests that most people are just consuming titles, often gazing barely beyond the first paragraph, if at all. In fact, according to an article in Forbes, 59% of all links shared on social media aren’t actually clicked on, suggesting that we may all be turning into goldfish with our blink-and-it’s-gone attention spans. The ultimate significance of these findings is that a person’s skill in formulating a truly captivating headline is almost more valuable than the ability to write a meaningful post. Fortunately, there...