JI Design | Caroline Garriott
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Author:Caroline Garriott

Pencil and Pencil Sharpener

How we create a logo together

Here at JI Design, we follow a pretty typical approach to the logo design process. We try to create an experience for our clients that evokes a sense of exploration, discovery, and collaboration. A strong brand is only possible with the feedback and background provided by the client. THE BASIC STEPS: Getting to Know Each Other As often is as necessary, the client and JI Design sit down to discuss what the client’s needs are and what we can offer as a solution. Basic history of the client and their business, the current state of their brand, and other details are often...


A Logo vs. An Illustration

The line between a logo and an illustration can be a bit fuzzy at times. They both start from the same thing (a drawing), but their end results are much different. Concept An illustration tells a story, a logo defines a brand. While every brand has a story, a logo should take this and create an icon that represents the ideas, motives, and goals that the company currently represents, rather than depict an intricate history or situation. This definition in a logo also allows for a brand to appeal to a wider audience, embody increased clarity, and increase recognition. Here's a dramatic...


What Your Logo Says About You

Your logo is the face of your business. It goes everywhere that your business goes, with or without you. So it’s only safe to say that your logo should be a keen and clear representation of your business. Color palette, typography, and iconography all work hand in hand to create a logo. Colors all inherently evoke emotions and feelings (check out this chart to learn more). A sans-serif typeface can be more contemporary and corporate than a serif typeface, whereas a sans-serif can represent more historical, traditional, or warm characteristics. The icons you choose to represent your company all come with...

Man on laptop looking at Samson Tug and Barge website

Current Trends in Web Design

Design for the web is an ever-evolving skillset. The possibilities are endless with a good design and development team behind the creativity. Animation Animation is now more accessible than ever. There are plenty of tools out there to help you bring your animations to life without the need to have strong coding background. This is a huge example of the line between design and development slowly becoming more blurred in the web world. Not only is creating animations more accessible, but browsers have improved to allow these functionalities to live to their fullest. See an example here →     More Color Color has...


2018 Color of the Year

PANTONE 18-3838 ULTRA VIOLET “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”   The Pantone color of the year is more than just a reference to what’s trending in design at a current moment. The Pantone Color Institute puts careful thought into their selection, and takes into account a vast collection of inspiration, including societal, environmental, and global concerns and goals. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s...


File Type Tips

You’ve received a folder from your designer titled, “Logo Files.” You download it, open it up, and find a collection of sub-folders: EPS, JPG, PNG . . . All you need to do is upload a new profile picture to your social media accounts, so, which file type should you grab? JPG JPGs are lightweight (the file size can be very small) and can either be used for digital or print media. The difference between these two applications is usually determined by whether or not the JPG is high or low resolution. LO RES Low Res files types are usually only 72ppi...


The Value in Your Typefaces

The typefaces you choose to represent your brand are some of the most important elements to consider when building an identity. Each typeface has a classification and a place in history. These details come along with the typeface no matter where it is used, so it is important to consider and research these details prior to finalizing your choice. The classification and history of the typeface should fit in with what your brand is hoping to represent and embody. Other elements in typography to consider are the anatomy of type. Some fonts come with a lot of different weights, glyphs, swashes, and...