JI Design | Jennifer Robinson
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Author:Jennifer Robinson

Sitka Woman's Business Network Website

Empowering Lady Bosses By Giving Back

Sitka Women’s Business Network is a local organization that provides the opportunity for entrepreneurs and business owners to network and grow. Danielle Cassedy, owner of Empower Nutrition, founded SWBN because she finds “empowerment in engaging with other small business owners” and apparently, she isn’t the only one! The networking group has been a tremendous success. Recognizing the value of what the SWBN offers to women in business and the community, we decided to give our time and services by developing their logo and website. Logo & Branding The community in Sitka is comprised of a variety of talents, skills, and professions. The...

Woman Listening To Podcast

My 7 Favorite Podcasts For Business & Life

I have recently started listening to podcasts, and I am addicted. I am learning so much from very talented, and genuine people sharing their experiences with life and business. These are my top favorites right now! I tried to put them in some sort of order, but it was just impossible. #1 The Goal Digger Podcast “Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses,...

Business Building Blocks

Do I Really Need A Business Plan?

Almost every small business development organization, business coach or even fellow business owner would say that you need a business plan, and for good reason! “Creating a strong, well thought-out business plan is the most important step you can take if you are serious about developing a financial and emotional rewarding business.” This is great advice from the Alaska Small Business Development Center. Your business plan can be so much more than a required document for financing. It has the ability be an incredibly useful tool to help you map out your future and your goals. It should be a living...

Give Back

Why Is Giving Back Important For Your Business?

What does it mean to give back? It doesn’t have to be money. It might be volunteer work in your community or taking on a project for a group or non-profit that can’t afford your work. Last week I stepped away from my desk voluntarily. Instead of working, I chose to spend six very long days with thirty teenagers. Why would I do this? I might be a little crazy, but more so it is because I am passionate about helping small businesses to thrive, entrepreneurs to discover their potential and I just really enjoy teenagers. So for three years I...


Is Your Website Secure?

This is a pretty important question! Did you know that with the release of Google Chrome 68 next month (July of 2018) all non-secure HTTP sites will be flagged as such and Chrome will warn visitors that your site is potentially unsafe. Sounds a little intimidating, doesn’t it? I am just a small business. Does it really matter? If you already have an HTTPS site with an SSL certificate, you can stop reading this blog right now and rest assured that you are already prepared. For the rest of us, if you have an HTTPS site but you do not have an...


Branding 101

 What Is Branding? Often when people hear the word brand, they think of a logo, but your logo is really just the tip of the iceberg. Your brand is so much more. It is your reputation. Amazon’s Jeff Bezos says, “Branding is what people say about you when you are not in the room.” It is the foundation that your business is built on, your values and your mission, but most importantly, your actions.  And finally, your brand is your message. It is your story. An Effective Brand Photo Credit: https://aksalmonsisters.com Recognizable Effective brands are recognizable. Xtratuff boots are a Pacific Northwest staple. If...


Five Networking Tips

  Networking can be intimidating. Here are five simple ideas to keep in mind when walking into a room full of people that you may not know. Name Tags Are Your Friend When you meet someone, use their name at least once. It will help you remember it and it makes them feel good. I’m not the only one who thinks this. The Power of Using Someone’s Name is a great read by The Naive Idealist. He wisely points out that “when we say a person’s name we are telling those who listen how important they are to us.” Say Hello It is natural to...