5 LinkedIn Basics
LinkedIn is a great way to get connected to colleagues, friends and potential job opportunities. Think of it as the Facebook for professionals with content constantly flowing and engaging conversations surrounding it. Use these tips to master your LinkedIn profile and interaction.
A custom URL tells anyone viewing your profile that you pay attention to detail. Let’s say you are applying for a job who wants to look over your page. Don’t send them a URL filled with numbers and dashes. Custom URLs can be your name or anything you would like.
This is the first thing a viewer will see on your profile. Make sure your photo is inviting and makes sense. A shot of you lounging on the beach? Probably not, unless you’re a swimsuit model or travel blogger. Wear something that is appropriate for your position and make sure to smile.
Most LinkedIn users fall prey to the mundane idea that their job title needs to be their LinkedIn title. While not only boring, it is completely untrue. Get creative and write a title that explains who you are, what you do, and most importantly, what you want to do.
Responsibilities change throughout a job. Keeping your skills and ambitions up to date is important in maintaining a professional image. Any resume you hand out should mimic your LinkedIn profile. If not, it is confusing to viewers and can be off-putting.
While your dog and baby may be cute, your LinkedIn page isn’t the place to showcase them. Content on LinkedIn often swerves from the professional path, but be careful not to stray too far. Keeping a professional appearance and staying away from controversial topics is always the best bet.
Stay tuned for more tips and tricks to make your social media strong!