2018 Color of the Year
PANTONE 18-3838 ULTRA VIOLET
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”
The Pantone color of the year is more than just a reference to what’s trending in design at a current moment. The Pantone Color Institute puts careful thought into their selection, and takes into account a vast collection of inspiration, including societal, environmental, and global concerns and goals.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
Inspired by the Cosmos
Color has a great power to convey meaning and emotion. Brands choose their brand colors with their motives in mind – their colors help to influence and and inspire their audiences.
This year’s Pantone Color of the Year is inspired by the depth and mystery of the cosmos.
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”
While the hue can evoke the energy behind these vast mysteries, it can also be indicative of internal, spiritual emotions. Deep purples have historically alluded to mindfulness and thoughtfulness, something that our technology-obsessed culture often forgets to practice.
“The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.”
Color comes with its own baggage, so it’s important to understand the inherent meanings tied to colors we use in design work. For a complex, energetic, and strong project, a deep purple like this hue might just be the perfect portrayal of the brand or goal.